At first glance this seems absurd. My clients in transition say, I am not working why do I need a business card? I tell them it is one of the most important tools in job search. Once people in transition leave their company, it is no longer appropriate to hand out old business cards. A business card in transition is like a calling card. It is a way for people you are networking with to contact you. In creating a business card here are some key things to consider.
1. Have them professionally done with good card stock paper. There are many affordable online services that will print business cards. Keep in mind this lends towards a leaving a good first impression, don’t cut corners on quality.
2. Choose a conservative look and style. Remember it is a professional business card. Also choose a font that is large enough and a style that is readable.
In terms of what goes on the card there is “must have” information and options.
Must have Information includes: Name, email and phone number.
Options include: LinkedIn link, title or function, address, summary statement or bullets describing strengths and photo.
The last tip on business cards is to get feedback on a draft before you get several dozen printed. This will help you avoid costly reprints. And finally, carry them with you everywhere. You never know who you will bump into who just might have a lead they want to send you.
